From a single spool of wire to a family of trusted brands

Our story began back in 1972 when Jack White began rewinding and reselling tie wires. Whites soon earned its reputation as The Wire Specialists, creating and supplying protective and decorative fencing for domestic, commercial and rural properties down under.

We grew our locally designed solutions in line with what the market wanted to include landscaping design, plant training and gardening products, becoming Whites Thinking Outside.  Then in 2022, we reimagined this brand and name, calling it Jack!

Jack is all about quality, locally-grown DIY products.  Whatever you want to do in your outdoor space, it offers inspiration, advice and handy tips to help you get it done and make your garden beautiful, functional and fruitful!

Adding to this, our latest addition, Jack Matrix – the export arm of the business, provides beautiful, sustainable decor products to transform spaces.

But we’re not just about backyards. With over 50 years of experience, Whites Rural and Murray continues to support farmers and fencing contractors with durable, Australian-designed solutions tailored to rural needs. From wire and posts to gates and fittings, Whites Rural stands by the people who shape the land.

Behind the scenes, we’ve been powering innovation and local Australian manufacturing through Murray Plastics, our specialist division producing recycled plastic sheets, components and products for a wide range of industries – with a focus on process efficiency and workplace safety.

From a single spool of wire to a family of trusted brands, our journey is all about listening to our customers, growing with their needs, and proudly staying true to our Australian roots.